The Corporate Partnering Institute
"Roll logs down a ten-thousand foot mountain, and they can not be stopped.
This is because of the mountain, not the logs.
So it is with the force generated by superior strategy and position.
Victorious generals seek victory in battle from strategy and position,
not from the abilities of their officers or soldiers."
Sun Tzu, The Art of War
Business Guides
- We've developed the Business Guide Series to help you generate the strategic
advantage Sun Tzu talks about. Each one is a concise and succinct working
paper on a special subject area of practical advantage.
- They contain knowledge and insights on key practices to gain and maintain
competitive advantage. Each takes years of information gathering and we publish
no more than one per year. Each one is organized to permit you to quickly
absorb what we've learned.
- Please Email your suggestions on additional Business Guide subjects you'd like
to see from us. Click here
to send an Email
The "One Page Strategy Sheet"
"On the field of battle, the spoken word does not carry far enough,
hence the institution of gongs and drums. Nor can ordinary objects
be seen clearly enough; hence the institution of banners and flags.
Gongs and drums, banners and flags, are the means whereby
the ears and eyes of the host may be focused on one particular point.
The host thus forming a single united body."
The Ancient Chinese Book of Army Management
The "One Page Strategy Sheet" is a single piece of paper (your
"Gongs and Drums") to communicate to all the people in your organization
the information each person needs to coordinate their individual everyday
decisions.
The "One Page Strategy Sheet" Guide is a 12 page, to the point,
working paper on how to use techniques such as Michael Porter's Five Forces
Analysis, The Discretionary Dollar, The Virtual Dollar,
and Value Chain Ratcheting to create a concise one-page business plan.
One that every one of your employees can understand and follow.
- Designed to incorporate a detailed objective standard against
which all business decisions throughout your organization can be judged.
- Reduce the typical multitude conflicting lower level decisions
- Unite your employees into a coherent force with a singular purpose
- Communicate the information your people need to know in order to avoid
conflicting internal goals
- Quickly telegraph midcourse changes in strategic direction to
your entire organization overnight
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The "Delphi Method"
"Carry out operations only after having first
determined your strategy. One must have clear awareness of
the capabilities of one's forces, the vulnerabilities
of opponents, and the lay of the land."
Sun Tzu, The Art of War
The "Delphi Method" Planning Guide is an 11 page report that provides
a condensed discussion of the use of the "Delphi Method" for strategic planning.
The "Delphi Method" is a technique for problem solving and decision making.
It was originally developed by the Rand Corporation, a U.S. Intelligence
think tank, during the cold war for complex geopolitical planning. It
was specifically designed for use on complex or ambiguous problems that clearly
exceeded the problem solving abilities of any single person.
- It permits you to harness the knowledge, expertise and abilities
of an entire group of disparate people - each with unique perspectives
and knowledge: marketing & sales, engineering & production, customer service,
and purchasing.
- It is especially well suited for strategic business planning
in uncertain and fast moving environments. This guide includes an example
how you would use the method if you were responsible for leading your company
in a rapidly changing market place against intense competition.
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"Customer Partnering"
"The man who will use his skill
and constructive imagination
to see
how much he can give for a dollar instead of how little
he can give for a dollar, is bound to succeed."
Henry Ford
Today's top competitors are increasingly turning to Customer Partnering
to gain competitive advantage and drive growth... to acquire new customers
and defend existing customers from the predation of competitors. They are
using Customer Partnering to deliver more value, while protecting
and improving their margins.
This 14 page Business Guide provides a methodology for partnering with
your customers. It shows you a step-by-step process for vendors for building
a joint business plan with their customers - reserving a special place in
the plan for the vendor. It includes information on :
- How to build yourself into your customer's business plan. Ways to
make yourself indispensable.
- Why customers & suppliers partner with each other.
- Customer Partnering vs. other types of partnering.
- Selecting a customer partner. Which to select and which to avoid.
- Developing your own plan and then developing a joint plan.
- The "Top to Top" meeting.
- Practical dos and don'ts.
- Employee issues.
- The initial launch.
- Not resting on your laurels.
- Customer politics.
- Pitfalls and danger areas.
- Making sure you capture your piece of the value you create with your
customer.
- How to get started.
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The "Business Uses of Propaganda"
"But it was not until the War that
it became evident what immense results could be obtained
by a correct application of propaganda."
- "Business Uses of Propaganda" is a 14 page business guide.
It provides tips for the practical business application of propaganda.
Propaganda is nothing more than the exploitation of human foibles
- the inherent flaws in the way you, I and other people make decisions.
- The process of human decision making embraces certain involuntary predispositions
and preprogrammed human responses. These predispositions and responses
lead to nonrational but predictable behavior patterns of behavior that propagandists
exploit to their own goals. These predispositions and responses are as important
to an economic endeavor as they are to any political endeavor. They are
as important to business people and marketers as they are to demagogues!
- All commercial activity arises from human decision making and behavior.
It turns out that those people most successful at marketing and selling
, and launching and sustaining successful commercial ventures, are those
who are best at using propaganda to market, sell and otherwise influence
decision makers.
- Relying on a collection of university research, we focus on the top
15 basic types of propaganda techniques and decision making flaws most relevant
to commercial and business environments. We explain each one and give practical
tips on how to apply them and how to avoid traps set by others making use
of them.
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"Shareholder Buy/Sell Agreements"
"It's Less Expensive to Learn From the Mistakes of Others
Than it is From Your Own"
Sahakian's Rules
- "Shareholder Buy/Sell Agreements - Key Practices & Common Provisions".
What Every Business Owner Needs to Know! This 11 page business guide provides
a complete yet condensed explanation of what every shareholder needs
to know about sharing ownership and control of a private company!
- If you engage in any significant amount of partnering you will find yourself
sharing control and ownership of joint ventures. Even within your own company,
you share ownership and control with your fellow shareholders. You have
the very same issues with respect to control, extracted value and compensation,
and their ability to liquidate their equity when they exit.
- This guide includes descriptions and uses of all the different types of
Buy/Sell provisions in common use, including the "Russian Roulette" Buy/Sell,
the "Texas Showdown", the "Armenian Handshake" and more. Their
specific disadvantages and advantages.
- Most lawyers familiarize themselves with only one type of Buy/Sell provision
and use it for all situations. Arm yourself with the information you need
to ask the right questions. If you don't understand your alternatives, you
put yourself at risk.
- This guide also includes Sections on: Managing Shared Control - Key
Practices, The Eight Basic Ways to Handle Deadlocks, and The
Four Basic Types of Business Valuation.
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Who We Are and How to Reach Us
- The Corporate Partnering Institute is a U.S. think-tank dedicated
to the use of partnering to generate growth and competitive advantage.
- We also publish Partnering Tools and Business Guides. If you have a difficult
partnering project, we'll even help you locate a partner and launch the
project.
- If you'd like more information about CPI, there are several ways to
reach us. You can Email us at cpart2@corporate-partnering.com.
You can call us at (847) 677-1457. You can
fax us at fax (847) 677-1004.
ORDER YOUR SET OF CPI Business Guides TODAY!
$39.95 Each. For More Info Call...Or Send Email to cpart2@corporate-partnering.com
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